Sales question!

This can go out to sales professionals or to decision makers. Answer me this, when it is ones fiduciary responsibility to find the solution that offers their company the best value, why do so many refuse to listen, or stick with the lowest price? Every expert will tell you that value should be the determining factor, and what frustrates me most is that the person I am trying to reach, or who is saying that my solution is too expensive even though it is the best solution, is in a weekly meeting with C-level executives at their own company discussing how best to gain market share with a product that is better but more expensive. It is a do as I say not as I do mentality that frustrates me to no end. Quality has been replaced by cheap, and often by people struggling to stay afloat. Gain efficiency and productivity and let the return work on your bottom line. Cheap crap is still crap! And these executives scratch their echoing heads with their freshly manicured fingers and wonder why the economy is in shambles. Arghh!!!!